In this blog post, I am going to post some information for our advert idea. The information that I am going to present are;
- the mood/word board
- the storyboard
- the logo
- chosen brand names
- choice of music
All of the tasks are made to help use develop our ideas for our product.
Mood/word board
The mood/word board that I have created for our advert contains themes, images and words which relate to the message that we are trying to portray for our brand.
The trend/style that we have chosen for our advert is going to be monochrome - tailored pieces of black and white clothing.
Our target audience will be of a higher/upper class market of men and women from the ages of around 18-23.
We have chosen to come up with a name in a different language, so we are going to consider words in French or Italian.
Storyboard
This images are our first inital ideas for our fashion store advert. The whole advert will be in monotone colour (Black and white) to give it a old, but high-class and elegant look. Our advert will include intertextuality to the Bond films/images and the Paco Rabanne "one million" perfume adverts.
The scene show;
Slide 1 - White background - shows the company logo in the back and the male model stands upright, appearing in the camera frame (Mid-Shot). This is shown to promote and familiarize our audience to the company.
Slide 2 - Camera pans out quickly (according to the beat of the music) and stops as a long shot of the male model in smart/casual black and white clothing, holding a bottle of alcohol on one hand. This is to show what the model is wearing, which will represent the kind of products we will have available.
Slide 3 - The scene snaps to a close up shot of the mans arm which is holding the alcohol bottle, and he is fixing his cufflinks/sleeve with his other hand. This is to show how the model is "fixing up" and to show that we are aiming at a niche but fun and young market.
Slide 4 - The scene then quickly jumps to the mans shoe, and shows him wiping it, making it look clean and sophisticated. This also shows that we offer mens accessories in our store as well as clothing.
Slide 5 - The advert the fades into a black background with a long shot of a girl sitting/slouching on a chair with sheesha machine by her side. She stands up from her chair and then ruffles/volumizes her scrunched up "bed hair". This is to show the young, spoilt and carefree attitude that the girl has, which is kind of edgy in present times.
Slide 6 - The scene then, switches to a close up shot of her ear, which shows her putting on an earring. This is going to be done to show the audience how the girl is "fixing up" and that we also offer jewellery products to our customers.
Slide 7 - Scene 7 will again cut to a close up shot of the sheesha "waterpot" and the woman's shoe. This is used to show the culture/entertainment of the female model, as well as the shoes to show that we offer these products too. The scene will then slowly fade out, and the girl will be sitting back in the chair with the sheesha pipe gripped in her hand.
Slide 8 - Slide 8 cuts to a close up shot of the side of the girls face, showing her blowing smoke into the air against the black background. This will be shown to have a effect of sophistication and glamour into our advert, as it was seen to be a activity that higher class people used to carry out for socialisation.
Slide 9 - The scene then cuts to a patterned black and white background, with the lights playing up (turning on and off as if it was flickering) and the male and female model is walking towards each other, gazing into each others eyes. The shot starts off as a long shot to show their full outfits, but then zooms in closer and closer to make the audience see the emotions and feel the intensity of the attraction between them.
Slide 10 - The final slide continues from the lights flickering on and off, and when the couple are face to face, the lights switch off into blackness, and the company logo is then shown on the screen again.
Logo
Chosen brand names
Our top three brand names that we have chosen so far for our advert are;
- Lumiere - This means light in French. We think this is a suitable name for our brand as light may help us represent the difference in dark and light, as well as being uplifting to your confidence. Light also resembles pure, so we want to use pure to say to the customers that our main and only focus is to provide high quality fashionable items.
- Le Tendence - This means trend in French. This may be a effective back up name for our company as it follows the lines of fashion/style/trend. It sounds more sophisticated in French, as it is one of the most fashionable countries in the world, which helps to set off a high brand image for our company.
- Tendenza - This again means trend, but in Italian. This is also a good back up name for our company, as again it helps to relate with fashion, but with an Italian twist, it sounds more suave. It helps give consumers a feel of high class quality.
Choice of music
The choice of music that we are considering to put into our advert is slow r'n'b style music. We want the music to be suave and sophisticated to help establish our brand with the same image. We also want a soundtrack that contains words that portray the similar message to our advert. Our advert will only include the non-diegetic soundtrack and there will be no diegetic sounds or speech (other than what is in the song).
The soundtrack that we are currently considering is Justin Timberlake Ft Jay Z - Suit and tie (http://www.youtube.com/watch?v=KReoTOZK9W8) We have decided that we are going to use approx 40 seconds of the start of the song.
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